Domain Names & Their Importance in Building a Website If you are looking to start a website so you can get your Internet marketing strategy off the ground in mid-Michigan, you’ll need a domain name for potential customers to search for. The domain name of a website is what you or anyone else on the …
What is a Domain Name? How Do I Get One and How Do I Keep It? Read More »
Knowing the Difference Between SEO, SEM, and SMM in Your Marketing Strategy A strong Internet marketing strategy requires many different elements to achieve a successful result. This includes having knowledge of the various terminology that coincides with more detailed areas of the Internet marketing landscape. The three terms that are most associated with a solid …
What are the Differences Between SEO, SEM, and SMM in Internet Marketing? Read More »
Why Should You Focus on Creating a Secure Website for Your Customers The Internet is a powerful resource for marketing in today’s fast-paced and competitive landscape. However, there is more to a successful website than a great look and quality content that speaks to both the reader and various search engines such as Google. There …
What is an SSL Certificate & Why Does Your Website Need It? Read More »
The Basics of PPC in Online Marketing In online marketing, you are competing with a multitude of similar companies or organizations who are trying to offer a similar product and/or service to yours in an easily accessible landscape. As such, you need to find advantages to get your message and product out to prospective clientele …
What is PPC & Is it Worth Adding to Your Marketing Strategy? Read More »
Online Marketing Doesn’t Have to Be Expensive Are you looking to get a solid start to your business’s online presence with a website? Getting a professional website that will appeal to your potential customers can be a considerable financial investment if you are looking at an extensive option with multiple pages and tools. However, there …
Getting Started with an Internet Presence Isn’t Expensive Read More »
Generating a strong Internet presence can be the key to greatly improving your business profitability and visibility. If you have been lax in maintaining the online presence you already have, then it might be time to consider a yearly Spring Cleaning of your entire Internet portfolio. Giving your website and other online platforms a fresh …
