Creating a Customer-Focused Online Experience for Your Business
In the fast-paced and competitive online marketing age that nearly all businesses are competing in, you have to be able to quickly show customers that your business is the one to shop with. If your website and overall online presence are not intuitive or quick to appeal to potential clients, they will move on to the next potential business. Even if you are providing the best service or product in your field, a weak to non-existent online experience will fail to capture the browser’s attention. ACE Design Studio in Ithaca, Michigan, would like to share with you useful areas to take special note of when designing the strategy to succeed for your business’ online presence.
Where Should You Target Most for Customer Experience Improvement?
Website Speed – If you have an existing website that takes more than a couple of seconds to load, you are negatively impacting your potential customer’s initial experience with you. The quicker that information is presented to the interested party, the greater the chance that they will stay on your website and potentially turn this into a sale. Plus, search engines usually rank quicker-loading websites higher than slower ones. That means your website will be more likely to be found by potential customers. There are several tools that you can use to test your current website loading speed, as well as to speed it up. Internet marketing companies like ACE Design Studio specialize in getting your website operating as quickly as possible, and we are happy to assist you!
Active Social Media Presence – With the prevalence of social media platforms such as Facebook, Instagram, and Pinterest, communicating with your potential and existing consumers is now easier than ever. This communication can directly impact the likelihood of making and keeping customers working with and purchasing from your business. If you have pages on these various social media platforms, make sure that you are routinely updating them with new, relevant content. Posts about specials or why your product is better than the competition get interested customers the information they want so that they can quickly decide if your company is worth doing business with. Consistently checking these websites for messages and responding to them as quickly as possible is a great way to improve customer engagement as well.
Speak to the Intended Customer’s Lifestyle Directly – Depending on the type of business you are running, you might be looking to appeal to a distinct customer base. If you know what types of visuals and selling points will best appeal to those potential customers, you can greatly strengthen your marketability with them. For example, if your all-natural makeup company’s target demographic is young women who incorporate as many natural ingredients into their lifestyle, you can target your ads, website design and other forms of communication to best appeal to this group of potential clients.
Let ACE Design Studio Help You With Your Online Presence in Mid-Michigan
Online marketing is a constantly evolving landscape, making staying relevant compared to other businesses a challenge. ACE Design Studio has been helping businesses get their online presence as strong as possible, including getting them highly ranked on search engines like Google. Contact our Ithaca location today and let a member of our team work with you to determine a strong marketing plan going forward!