Optimizing your ranking in the search engines is a multi-faceted process. It includes a variety of steps that culminate in your website being found more easily by the audience you seek. Some of those steps are directly related to search engine optimization (SEO) while others benefit your SEO is a less direct way. Your website’s meta description is one of those less direct ways to benefit your website’s SEO. While not essential for your SEO, it is a valuable part of the whole picture when it comes to your website’s effectiveness.
What is a Meta Description?
Your website contains a variety of metadata; bits of information that tell the search engine what your site is about. This assists the search engine in knowing how to rank your website, thus it can improve your search ranking. The meta description specifically won’t be visible on your website but is valuable information which can appear as a snippet in the search results. Having a strong meta description might encourage searchers to click through to your website if it sounds like they will find the information they are looking for.
What Makes a Strong Meta Description?
Writing your meta description means reviewing the information found on your website, then compiling it into a concise description. Make sure searchers will be able to tell quickly what they will find on your website. You want it to encourage the viewer to click on your listing so be as informative as possible in about 150 characters. That doesn’t give you a lot of space but will be read effectively by the search engine ‘spiders’.
Ensure your description embodies the content you have on your website. Give enough information to appeal to readers but leave them wanting to know more. You might also include an invitation such as ‘Learn more today’ to encourage searchers to click through to your website.
Why is Click Through Rate (CTR) Important?
Why do the search engines care how many people click through to your website? Search engines want to deliver the results users want. If they serve your website into the rankings and no one clicks on it, that tells the search engine that your site might not be a quality response. Having a strong CTR tells the search engine that your website provides relevant information that users are looking for.
Trust Your SEO to the Experts at ACE Design Studio
Writing an accurate and search engine friendly meta description is worth the effort. Whether you are building a page on your website or writing a blog post, take the time to include this important detail. Want to know more about SEO for your website? Let the SEO experts at ACE Design Studio in Gratiot County, Michigan tell you how we can improve your website’s SEO with our proven processes!
