What Exactly are Search Engine Ads?
Search engine advertising (also called pay-per-click, PPC) offers a direct path to website visitors. Search engine advertising involves paying platforms like Google, Bing, or Yahoo to display your ads when people search for keywords you have chosen to pay for. Unlike organic search results (SEO), which takes time to build, search ads appear almost instantly at the top of search results pages. Advertisers who utilize search advertising show their ads to users who are actively searching for specific keywords, and they pay a fee every time someone clicks the ad.
How Do These Search Engine Ads Work?
Setting up a search engine advertising campaign will differ depending on the ad type, but here are the core mechanics:
- Select keywords relevant to your business
- Create an ad copy that will appear when someone searches those keywords. Make sure to produce an ad that will make a searcher want to learn more on your website.
- Set a budget and bid amount (how much you’re willing to pay per click). Remember you will need to be competitive in your budget for your ads to show.
- Your ads are shown when someone searches for your keywords and your ad campaign has a sufficient bid and budget – the ad platform, e.g. Google, runs an instant auction whenever someone searches. It determines which ads to show based mostly on your bid amount and the relevance of your ad and landing page (the page visitors see after clicking your ad)
- You pay only when someone clicks on your ad (hence “pay-per-click”)
- You track performance and optimize for better results
Trust ACE Design Studio to Help You Set Up a Solid Search Engine Ad Campaign
The Internet marketing experts at ACE Design Studio in Ithaca, Michigan, can assist you in benefiting from a detailed marketing strategy. We are experts in PPC advertising and can set up a campaign that will deliver! Give us a call at 989-875-4096 to start the process today!
