Updating Your Website Regularly is Vital to Overall Ranking Performance & Security
With so much of our daily and marketing lives being located on the Internet in 2024, every business owner in mid-Michigan with an Internet presence must take a variety of precautions to keep their website secure and relevant. ACE Design Studio in Ithaca, MI, is here to explain why you should make regular website updating a core practice in your Internet marketing strategy. While this may seem relatively insignificant, the advantages of keeping this step at the forefront of your everyday IT operations will help keep you and your online presence secure and impactful in the constantly changing landscape that the Internet is experiencing.
Why is Updating Your Website So Important in 2024?
Keep Your Website Content Fresh – One way you keep your website relevant in today’s incredibly competitive marketing landscape is by committing time to regularly update the content on pages. Google and other search engines are constantly looking for updated content to highlight in their algorithms for a greater likelihood of higher ranking. If you take an existing page that has high-quality content and make equal quality changes to refresh the information and images potential viewers will see, that page will be rewarded by search engines for the effort in keeping the content as recent as possible. This effort tells the search engine that the website is active and is a good option for current information.
Security Updating is Crucial Today – Content updating isn’t the only thing you should be focusing on when it comes to making sure your website is as efficient as possible. Modern websites are often built with a variety of plug-ins for features and design, as well as security. If these are not regularly updated, there are risks of a security vulnerability that could be exploited. We strongly recommend having your website updated for all plug-ins often to decrease potential issues with your website’s capabilities and security.
