Knowing the Difference Between SEO, SEM, and SMM in Your Marketing Strategy
A strong Internet marketing strategy requires many different elements to achieve a successful result. This includes having knowledge of the various terminology that coincides with more detailed areas of the Internet marketing landscape. The three terms that are most associated with a solid marketing campaign in today’s competitive world are SEO, SEM, and SMM. Each is a different aspect that helps you and your website stand out from the rest of the pack when trying to get your message out to potential clientele. ACE Design Studio in Ithaca, MI, is eager to help you learn about each of the three terms and why they are integral to your overall marketing campaign.
What are SEO, SEM, and SMM?
SEO – You may have heard SEO mentioned online or when talking to a fellow business owner who is trying to get their website and brand ahead of the competition. SEO stands for Search Engine Optimization. This process involves formatting your website’s content to appeal directly to what search engines such as Google and Bing are looking for in high-ranking pages. The amount of time that needs to be invested in SEO is considerable, but the results are worth it. Ways to improve SEO on your website can include using body tags to differentiate important content and using internal links. ACE Design Studio specializes in SEO marketing and can help your website have a stronger SEO presence!
SEM – If you have heard about Google Ads or similar on other search engine websites, you are hearing about avenues of Search Engine Marketing, or SEM for short. In an SEM marketing strategy, you invest financial resources into creating advertisements that appear before other organic search results. This directly improves the likelihood of your website being found and getting the coveted customer base that you are looking for.
SMM – A newer entry to the Internet marketing landscape, SMM stands for Social Media Marketing. Thanks to the rise of social media platforms such as Facebook, TikTok, and Instagram, there are a plethora of ways to get your brand and/or message out to a wide demographic of potential customers. Marketing on these platforms is like how you would market on a conventional search engine such as Google. This includes putting an emphasis on both organic traffic and paid advertisements through each platform’s marketing opportunities. If you are uncertain about how to start a social media marketing campaign, we are here to help!